Is SEO reporting an overrated activity?

mc2

15 Jan, 2019

Have you ever browsed beyond the first or maybe second page of results in any online search? Search Engine Optimization or SEO is essential for any website to improve visibility. When a customer searches for a product or service or any keyword that is related to your business or website, it is vital that your site shows up among the top results in the search engine. There are many criteria for this which SEO experts tap to ensure the right results. Another important aspect of SEO is the reporting aspect. Such a report will give you all the relevant data so that you can analyse key indicators that bring the maximum traffic to your site and what more needs to be done to improve results. If you want to see the evidence of progress, then a SEO report is what you need.

There are hundreds of tools available for SEO reporting. In order to be sure that you are choosing the right reporting tool, there are certain important or key features that you need to look for in the tool you are choosing. Data is the key here and it is important to have access to not only accurate and current data but also data pertaining to the right geographical region. If your client caters to the Indian market, having data from London is not going to help. The tool you are using must have the capability to be integrated with third-party tools, especially for full-scale digital marketing campaigns where your data will come from multiple sources. It should include all key features like position tracking, analytics, competitor data and backlink tracking. Scalability is another important consideration because of how quickly things change in the online scenario. One cannot buy a new tool every time there is a shift in the technology scene.

With so many choices out there, always ensure that you choose the SEO reporting tool that offers all the features important for your purpose. A little research here never goes wrong!

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