If you think back for a few minutes and analyse the buying decisions you have made over the last few months, you yourself will be surprised at how often online advertising has influenced your actions. I am by no means exaggerating when I say that more than 80% of the products and services that I have bought are the results of online advertising, or rather my being influenced by online advertising. Every one of us carries a portable mobile electronic device that we are used to checking frequently. Any advertising which pops up on these devices will be most effective.
Online advertising gives you the advantage of knowing how far your campaign is reaching because everything is measureable. This also naturally flows into another huge advantage, which is demographic targeting. If your reports show a certain target audience has not been reached, you can use online advertising to target precisely that audience. It is very easy to disperse large volumes of product information online and in a most unintrusive manner. Another huge advantage of online marketing is that it can be easily and quickly adapted, modified or refined to meet the needs of your business if you find that certain aspects are not working. It is also the most cost effective form of marketing and it can be cost effectively stepped up or strategies can be cost effectively modified.
Attractiveness is an important aspect of any marketing, online or traditional. Online advertising offers you unlimited possibilities when it comes to design too!